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Find keywords, optimize your pages and submit your
site to search engines such as Google, Yahoo!, MSN and
all of the big web directories for only $19.95
(More
Info Here)
Find the best keywords for your website at
Wordtracker.
Finding keywords to build your web site traffic
by: Tony Cooper
What are web site keywords and how do I go about
finding keywords that will work for me?
You may have the dandiest web site with eye popping
text and graphics, but if you have missing keywords
then you are going to be out of business quick.
Web sites revolve around traffic. No traffic = no
sales. It’s a simple equation but one that many web
site owners are unable to resolve. The good news is
that it’s reasonably easy to select your web site
keywords and deploy them, and I’m going to show you
how.
Web site keywords are the words that people will use
to search for your product or service. These are the
words that people actually type into a search engine
to find your site – so you can see how important they
are.
So how do you go about selecting your keywords?
Selecting and finding keywords and phrases most likely
to drive targeted traffic is THE single most important
exercise that you can undertake when planning your web
site deployment. Omitting this step will result in a
marketing failure. Choosing good keywords is the basis
on which all of your future traffic will flow.
You may have your own ideas about the specific
keywords that people will use to find your site,
however I can tell you from experience that if you are
the business owner or proprietor then you are probably
well wide of the mark.
Don’t believe me! Write down the top five keywords or
keyword phrases that you think people will use to find
your site now! Go and grab a paper and pen and
scribble them down. Then compare them to what you are
going to end up with at the end of this article.
Firstly ask your customers
how they would search for your product!
This is important because these are the real human
beings that will search for your product, service or
information. Draw up a list of ten of the most popular
keywords and keyword phrases that your customers tell
you they would use to discover your web site and then
put them into a spreadsheet.
2. Expand Your Keywords into
a List of Key Phrases
Starting with the obvious keyword build your
spreadsheet like this:
search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
3. Go to word tracker.
Sign up for the free trial and enter your one word
keyword. In this case “search”. When you press the
search button you are returned a list of related
terms. The first term is the same as the keyword
followed by a list of related terms – search, search
engine, etc. Choose your main term “search” and in the
right hand pane you will see the associated terms for
your keyword.
4. Organize your workload
You can now see that you are beginning to build up a
sizeable list of keywords, keyword phrases and search
terms. Compare the results of your word tracker
research with the results from your customer polling.
The Word tracker results are fact. These are the terms
that are actually used in Real searches. Hopefully
these should closely match. But they are probably
different to the terms that you initially wrote down
yourself!
Five keywords is a good workload to start with. If you
are a beginner and you attempt more you will likely
end up confusing yourself. Five keywords and keyword
phrases is a good start.
Take the first keyword and then make a keyword phrase
so that it looks like this:
search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
5. Prioritize your terms
There is a huge amount of competition for your primary
keyword “search” but much less for the fifth ranked.
Your word tracker results will tell you how popular
each term is and how many searches are carried out for
each keyword phrase.
It’s unreasonable to expect to get top search position
for “motorcycle” as the competition is just too
intense. However it’s perfectly possible for the last
term and if you are serious about search engine
traffic then you should be able to achieve good
results for all of your other keyword phrases.
List your terms in REVERSE order and go to work. The
reason I suggest doing them in reverse is that you
should get good results from the less searched for
terms and this will give you the encouragement to be
more adventurous when you repeat the process for
another keyword set.
Another keyword set!
Ah yes, I omitted to tell you that building traffic is
a tedious and time consuming pastime, but hey!
Someone’s got to do it!
6. Putting your keyword
phrases to work
OK, so now you have your keyword phrases you can put
them into action. Allocate each keyword phrase to a
specific page and build the content around them.
What do I mean by this?
There are “hotspots” on your pages that search engines
look for when they are indexing your pages.
These hotspots are the page title, the page
description and the page heading. By incorporating
your keyword phrase into these hotspots you are
telling the search engine what your page is all about.
Sprinkle in some eye-popping copy with your keyword
phrase repeated once or twice and you are well on your
way to receiving copious amounts of search engine
traffic.
7. Repeat the dose
As I mentioned above, you need to build on your basic
five keyword phrases and build up a stack of “keyword
sets” Once you get to five or more keyword sets then
you should be well on your way to a successful web
site By allocating each keyword phrase to a page you
will know that you need five pages for each keyword
set. So five keyword sets will give you twenty five
pages of search engine content. That’s a good target
for a small web site
Summary
Finding keywords is a process that you simply can not
afford to leave out of your marketing mix. It’s
important that you target the correct keywords and
build your content around them to induce good search
engine traffic.
If you miss this vital step then all of your marketing
efforts will crumble around you.
Start with five keywords and keyword phrases to make a
keyword set. Use word tracker to sanitize your own
research findings. Allocate each keyword phrase to a
page and fill the hotspots. Sprinkle liberally with
good, quality content and repeat your keyword phrases
within the main body text.
Now go and service that traffic!
About The Author
Tony Cooper is the Internet Marketing Manager at
http://www.keywordmarketing.com Building web sites
that achieve tangible and accountable results.
tony {at} keywordmarketing.com |
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