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By: Bis, Fri Jun 1st, 2007
A huge tea manufacturing company, which once held it's uncontested banner in its home country, realized the need of revamping it's branding strategies.
It selected a corporate branding company in it's own country to develop a branding strategy to rev up it's presence and regain its hold in the eyes of its consumers.
Today the branding company takes pride in saying that it boosted up its client's brand by adding or modifying glowing fresh green tea leaves and a more friendly, expansive outer form of the packaging.
Kindly pardon me for asking one simple question to the tea company. How many people realized the transformation attribute of your branding. I assure you, most consumers will say to this...'O' yes it didnt notice it, or I just missed it.
Sorry to say dear manufacturer, you definitely didnt pay much attention to your branding.
Corporate branding is refreshing the theme or persona of any entity. Practically it is next to impossible without having realized the existing self/entity.
At Plural Concepts, we continuously work on a self/entity realization mode to understand your corporate identity and believe several ways of evolution of the same.
This is not a story but a problem solved, a lesson taken and an experience gained.
Plural Concepts is a team of thinking and acting innovation specialists/consultants.